Coffee Uplifts People
Flagship Flagship
Coffee Uplifts People
Flagship Flagship
Discipline
Art Direction
Brand Identity
Retail
Signage & Environmental Graphics
Messaging
Collaborators
Channing & Company Brand Design
Leyden Lewis Design Studio
Biz Jones, Photographer
Welcome to Coffee Uplifts People (CUP), where every sip embodies the future of coffee culture. At CUP, we are committed to a bold mission: integrating Diversity, Inclusion, Representation, and Equity (DIRE) into every level of our brand. From our founders to our supply chain, and across all our collaborations, we ensure that women and People of Color (POC) are equitably represented and empowered. We believe that the coffee industry is ripe for DIRE change, and we are leading the charge.
CUP flagship space is more than just a coffee shop; it’s a sanctuary of Elevated Service & Design. We have created an intelligent and immersive environment, where every detail is thoughtfully curated to provide unmatched intuitive service for today’s post-pandemic, flex-space workforce.
CUP is a storytelling brand, blending aspirational design with modern functionality to create an experience that goes beyond the ordinary.
Something's Different about this CUP
Coffee Uplifts People is a creation of Brew 112, a Brooklyn based brew specialty brand founded by globally syndicated Radio Hall of Fame personality, Angela Yee of The Breakfast Club and Way Up with Yee.
With a proficiency in storytelling, a shared affinity for all things brew and individual origins of Brooklyn, NY for each founder, thus the “112” in Brew 112 being a nod to the globally recognized borough’s zip code prefix (every area of Brooklyn starts with 112), the group has set out to lend a unique voice and distinct quality to the world of brew, beginning with coffee.
CUP is the the NEW Second Place
CUP is the "NEW Second Place" for the modern millennial and rising Gen-Z professional. CUP is the preferred hub for flexible work and social connections. The CUP space is designed to foster creativity, productivity, and community, making it the perfect destination for digitally connected professionals.
Elevated Service & Design
Elevated service and design are at the heart of everything Coffee Uplifts People (CUP). Our commitment to premium, thoughtful experiences is reflected in every detail, from the custom-designed aprons by Donwan Harrell, founder of Art Meets Chaos and a renowned Denim Artisan, to our curated collaborations with esteemed lifestyle brands.
These collaborations, including partnerships with D'Usse, Ciroc, and Phillip Ashley Chocolates, bring a touch of luxury and refinement to the CUP experience. Each interaction, whether enjoying a handcrafted beverage or admiring the artisanal craftsmanship of our uniforms, is designed to immerse our guests in a world where elevated service meets exceptional design. At CUP, we don’t just serve coffee—we create moments that blend style, culture, and unparalleled quality.
Culture & Lifestyle
Infusing culture and lifestyle into every aspect of our brand, CUP offers an experience that is neither bohemian nor pretentious. We cater to the modern influencer and the professional agent of change, delivering a pop-culture-friendly, tech-savvy coffee experience. Our menu, sensory-rich environment, and lifestyle merchandise offer brief, immersive journeys into the diverse cultures from which our coffee originates. At CUP, there’s always something different in every CUP you enjoy!
The CUP Experience
Where Pop Culture and Coffee Converge
At Coffee Uplifts People (CUP), we seamlessly weave pop culture into our brand narrative, making our space a hub for those who live at the intersection of culture, style, and community. Our flagship storefront boldly nods to sneaker culture with the iconic "Got'em" phrase, inspired by Nike's legendary drop notifications, capturing the thrill of scoring that coveted pair.
We speak the language of our community with phrases like "spill the tea" and "sip the tea," inviting you to do more than just enjoy coffee—it's where you catch up on the latest, share stories, and be part of the culture. Whether you're plotting your next big move or simply soaking in the vibes, CUP is where pop culture and coffee culture converge, creating a space that's as dynamic and influential as the people who gather here.
