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Channing & Company

We design
ambitious
brands.

We help brands start, grow, and scale.

Explore the key ways we help brands adapt, expand, and lead. Whether you’re starting fresh or scaling up, here’s how we build better brands by design.
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Reposition

changes your company’s category, offering or brand equities due to anticipated market shifts or reaching a new stage of maturity

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Pivot

evolves aspects of your core offering to allow you to capture large capital pools in differentiated, defensible and durable ways

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Brand Merger

creates powerful new equities, advantages and architectures when blending two or more brands into one

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Scale Up

leads your start-up or business division through its shift to long-term sustainable growth and the necessary evolutions to brand systems, infrastructure and governance

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Creation

develops a new brand, business or unit for your company to take advantage of a strategically valuable market

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Turnaround

re-imagines an underperforming company or business unit, increasing competitiveness, investment impact and valuation

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Expansion

helps your company rapidly grow into new categories, markets, audiences, offerings or geographies to grow revenue, add equities and better capitalize on your existing ones

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Refresh

updates key elements of your company’s brand to increase its relevance, differentiation and competitiveness, while protecting critical equities

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Brand Restructure

redefines the relationships between your company's various brands to clarify their positioning, shape innovation and define acquisition strategies

Explore
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