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Channing & Company

Take Your FREE Marketing Assessment

If growth is slowing, performance is inconsistent, or your brand feels fragmented — you don't need another campaign. You need clarity and structure.

This free Marketing Assessment identifies why your marketing performance is declining — and what’s actually causing it.
Benchmark your current strategy and uncover new opportunities to grow your brand and business.

Start Free Assessment
Book a Strategy Call

This assessment helps you uncover:

Brand misalignment

Where your brand messaging is unclear or inconsistent

Performance Inefficiencies

Where your growth systems are breaking down

AI-readiness weaknesses

Why paid ads aren’t converting efficiently

Structural marketing gaps

Why your marketing performance is declining

Governance breakdowns

Whether your brand is structured for AI and modern search

Designed for growth-stage companies ready to scale intelligently.

The Real Problem

Why Marketing Performance Declines

Most brands assume performance drops because:

The creative isn't strong enough

The paid budget isn't large enough

The SEO isn't optimized

But the real issue is structural. Marketing breaks when:

Brand architecture isn’t defined

Reporting focuses on vanity metrics instead of revenue impact

Portfolio systems are fragmented across products or markets

Messaging lacks governance and drifts across channels

Customer Segmentation is weak and customer acquisition costs (CAC) steadily increase

Sales and marketing are misaligned on pipeline definitions

Campaigns launch without clear positioning

Sales and marketing are misaligned on pipeline definitions

Discovery isn’t AI-ready or structured for modern search behavior

Expansion into new markets outpaces brand consistency

This assessment is designed to identify infrastructure gaps — not just surface-level performance metrics.

Comprehensive Analysis

What We Analyze +

What This Assessment Reveals

In under 3 minutes, you’ll receive a custom score revealing how your marketing performs across 5 key areas critical to sustainable growth.
See where you stand today and what to improve next.

Brand Clarity & Positioning

We evaluate whether your value proposition is differentiated, whether your messaging is consistent across channels, and whether your brand is built to scale across markets and audiences.

Marketing Infrastructure

We identify structural gaps in governance, campaign alignment, cross-functional execution, and repeatability. Marketing without infrastructure creates noise. Infrastructure creates leverage.

Performance & Demand Generation

We assess whether your paid, owned, and earned channels are integrated, measurable, and optimized for real pipeline growth — not just impressions.

Expansion & Portfolio Readiness

If you’re entering new markets, managing multiple brands, or preparing for M&A, we evaluate whether your architecture supports expansion without fragmentation.

AI & Generative Engine Readiness

Future-proofed discovery. Modern discovery is shifting. We evaluate whether your brand is structured for AI-native search, generative engine optimization (GEO), and long-term discoverability beyond traditional SEO.

Is this for you?

This Assessment Is Designed For

Series A–D startups

Founder-led brands hitting a plateau

Multi-location hospitality groups

Consumer brands entering national retail

Companies preparing for M&A

Teams experiencing declining organic performance

If you're still in MVP mode, this may not be the right time.
If you're scaling — it is.

Simple Process

How It Works

Brand strategy, brand architecture, and marketing systems for growth-stage brands ready to scale intelligently

No obligation. No generic PDF report.

Complete the Assessment

5–7 minute strategic questionnaire covering the five core pillars.

Receive Your Scorecard

Get a structured analysis across all five evaluation areas.

Book a Diagnostic Call

If qualified, schedule a 30-minute Strategy Diagnostic with our team.

Get Your Roadmap

Receive a prioritized action plan — not vague recommendations.

Start Free Assessment
Book a Strategy Call

Why it matters

5 Key Benefits of Taking the Assessment

Immediate Strategic Clarity

You quickly identify whether your growth challenges are creative issues, channel inefficiencies, or deeper structural gaps.

Prioritized Growth Focus

Instead of guessing what to fix next, you receive a clear hierarchy of actions that will produce the greatest impact.

Executive-Level Perspective

The assessment reframes marketing from a campaign function into a scalable operating system aligned with revenue and valuation.

AI & Modern Discovery Readiness

Understand whether your brand is structured for generative engines, evolving search behavior, and AI-native discovery.

A Clear Next Step — Not a Generic Report

If qualified, you leave with a defined roadmap and optional strategy session — not a templated PDF with surface-level recommendations.

"More than a diagnostic — Channing gave us a strategic lens that reorients how you think about growth."

— CEO, Growth-Stage CPG Brand

 
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12:1
ROAS for Online Stores
87%
Increased Conversions
4X
Return on Ad Spend
230%
Boosted Engagement
$2M
Scaled Ad Spend

Is this for you?

Why Channing & Company

Channing & Company specializes in brand strategy, brand architecture, and marketing systems for growth-stage brands.

Our work has contributed to measurable, transformational outcomes across multiple industries and market segments.

We don’t just optimize campaigns.

We build systems.

$300M+

Enterprise revenue impact

Multi-market

Portfolio alignment

100%

Retail sell-through launches

4x - 12x

ROAS marketing systems

AI-Ready

Brand governance infrastructure

Take Your Free
Marketing Assessment

Discover your marketing infrastructure gaps and get a clear path forward.
Start My Free Assessment

Immediate Strategic Clarity

Growth Focused Action Plan

Example Scorecard Preview

Brand Clarity

Infrastructure

AI Readiness

Need a Strategic Partner,
Not Just a Diagnosis?

If your organization requires executive-level marketing leadership — not just evaluation — explore our integrated Marketing Strategy & Fractional CMO services.

We work with founders, CEOs, and growth-stage leadership teams to build marketing systems that drive revenue, valuation, and long-term enterprise impact.

Book a Strategy Call
What Channing Delivers:

Marketing strategy and annual planning

Brand positioning and narrative architecture

Go-to-market strategy for new products or markets

Budget allocation and channel prioritization

Paid media and performance marketing oversight

Team structure and vendor management

KPI dashboards and reporting infrastructure

Cross-functional alignment with sales, product, and operations

 


12:1
ROAS for Online Stores
87%
Increased Conversions
4X
Return on Ad Spend
300%
Average Revenue Lift
View on Threads

Trusted by restaurants, CPG, and creative brands nationwide

Coffee Uplifts People Logo Designed by Channing Bailey/ Channing & Company

executive-level marketing leadership

Channing Bailey

Marketing Strategy Consultant | Fractional CMO & Brand Growth

Channing Bailey is a marketing strategy consultant and fractional CMO helping growth-stage companies build brand clarity, demand generation systems, and scalable marketing infrastructure.

With over 15 years leading brand, marketing, and growth initiatives across consumer, hospitality, education, and technology sectors, Channing operates at the intersection of narrative, performance, and operational rigor. His work has contributed to more than $300M in enterprise revenue impact and $88M in brand value creation across venture-backed startups, multi-unit portfolios, and nationally distributed consumer brands.

Where many marketing consultants focus on campaigns, Channing builds systems. Where many CMOs optimize channels, he architects the infrastructure that makes channels compound.

Explore Marketing Strategy & Fractional CMO Services

Take FREE Marketing Assessment

Take the free Brand Marketing Assessment to benchmark your current strategy and uncover new opportunities to grow your brand and business.

In under 3 minutes, you’ll receive a custom score revealing how your marketing performs across 5 key areas critical to sustainable growth.

See where you stand today and what to improve next.

 

Book a FREE Marketing audit

We’ll treat your business like it’s ours. Every ad, post, and dollar we manage has one job — to help you grow.

No confusion. No contracts you can’t escape. Just honest marketing that delivers real results.

In 20 minutes, we’ll map where you are, what matters most, and the next 1–3 moves to grow. No pitch—just honest insight and clear direction.

What We'll Cover:

What’s working in your marketing and brand

Where you want to take your business next

Key opportunities to build momentum

Clear next steps to turn insight into results for your brand

 


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