Our Work

Brand Transformation Programs are structured engagements designed to help companies evolve their brand to meet a new moment—whether that’s growth, market shifts, mergers, or declining performance. These programs align strategy, positioning, systems, and execution to drive clarity, relevance, and long-term value.

These programs are built for founders, CEOs, CMOs, and leadership teams at companies navigating change—launching something new, scaling rapidly, entering new markets, merging brands, or correcting misalignment between brand, business, and growth goals.

The right program depends on your current stage and challenge. Some companies need a Reposition to clarify their lane. Others need a Pivot, Refresh, or full Turnaround. We help you identify the right path through an initial assessment that looks at market position, brand equity, growth goals, and internal alignment.

Both. Every Brand Transformation Program combines strategic clarity with real execution—from positioning and architecture to design systems, messaging, and launch support. Strategy without execution doesn’t move the business.

Traditional branding often focuses on visuals or messaging in isolation. Our Brand Transformation Programs are business-led systems designed to support growth, valuation, and scale. They’re built to solve real operational, market, and leadership challenges—not just refresh appearances.

Channing & Company is an NYC brand design and marketing studio. We help founders, CMOs, and creative teams start, grow, and scale brands through brand strategy, identity design, websites, campaigns, performance marketing / pay-per-click (PPC), paid media, go-to-market, and analytics—so attention turns into revenue.

Timelines vary by program, but most engagements range from 6 to 16 weeks, with some ongoing advisory or scale-up support available. The scope is tailored to your goals, urgency, and organizational complexity. solve real operational, market, and leadership challenges—not just refresh appearances.

We make the brand clear, the offer compelling, and websites that convert—so higher conversion, better ROAS, and brand equity grows. We help you win today and be ready for tomorrow.

Both. We work with early-stage founders building something new, as well as established companies undergoing expansion, restructuring, or reinvention. What matters most is ambition, readiness for change, and leadership buy-in.

Channing & Company offers: Brand Strategy & Positioning, Visual Identity & Logo Design, Messaging & Copywriting, Web Design & Development (conversion-focused), Marketing Strategy & Campaign Creative, Out-of Home (OOH) / Media Buying (billboards, radio, streaming), Paid Social & Paid Search (Meta, TikTok, Google), Email & SMS Marketing, Analytics, Conversion Rate Optimization (CRO) & Attribution

Yes. You’ll get a full system—logo files, colors, fonts, usage rules, and ready-to-use templates—so your brand is consistent everywhere.

Yes. Brand mergers, portfolio alignment, and brand restructuring are core use cases. We help leadership teams clarify how brands relate, where equity lives, and how to move forward without losing momentum or trust.

Built to fit your brand like a second skin. We work as part of your team—learning your vision, aligning strategy and creative, and communicating continuously as we design, test, and refine. The result isn’t just visuals; it’s an authentic brand experience that drives the bottom line and connects emotionally to move the business forward.

Pricing is program-based and scoped to the level of transformation required. We’ll recommend the most effective program and investment after understanding your business goals, timeline, and growth priorities

The first step is a conversation. We’ll assess where your brand is today, where it needs to go, and which Brand Transformation Program will create the most impact. From there, we define scope, timing, and next steps.