Channing & Company helped define Coffee Uplifts People’s brand strategy and expression!
Something's different about this CUP!
Coffee Uplifts People (CUP) has an ambitious vision to fulfill the promise of coffee within every touchpoint— from producers, importers, and roasters to baristas, consumers, and the communities CUP serves.
Co-founded by Radio Hall of Fame personality Angela Yee of The Breakfast Club and Tony Forte. CUP champions Diversity, Inclusion, Representation, and Equity, bringing a DIRE Response to coffee’s stained history. These industry leaders have devoted their platforms to educating and advocating on the frontlines for inclusiveness, representation, and equity. This calling is central to the mission of CUP.
Something's different about this CUP!
The Coffee Uplifts People (CUP) logomark is a symbolic toast between two cups of coffee, illustrating upliftment. The U-bean is at the core, signifying the human-centered mission CUP illuminates. The story is in the CUP!
Creating economic upliftment and opportunity is at the heart of CUP's mission to bring a DIRE Response (Diversity, Inclusion, Representation, Equity) to the coffee industry, which remains overwhelmingly non-inclusive. Coffee Uplifts People is the brand's name and mission.
From producers to importers, roasters, baristas, and consumers, CUP is fulfilling the promise of coffee at every touchpoint.
The Solution
It’s time to bring it all together. Nothing is more rewarding for me than making great work for clients with meaningful missions. Through a deep understanding of our audience’s makeup and motivations, we design digital experiences that connect with people.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression
