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Channing & Company

We design
ambitious
brands.

We help brands start, grow, and scale.

Explore the key ways we help brands adapt, expand, and lead. Whether you’re starting fresh or scaling up, here’s how we build better brands by design.
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Reposition

changes your company’s category, offering or brand equities due to anticipated market shifts or reaching a new stage of maturity

compass

Pivot

evolves aspects of your core offering to allow you to capture large capital pools in differentiated, defensible and durable ways

nuclear-fission

Brand Merger

creates powerful new equities, advantages and architectures when blending two or more brands into one

shuffle

Scale Up

leads your start-up or business division through its shift to long-term sustainable growth and the necessary evolutions to brand systems, infrastructure and governance

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Creation

develops a new brand, business or unit for your company to take advantage of a strategically valuable market

tile

Turnaround

re-imagines an underperforming company or business unit, increasing competitiveness, investment impact and valuation

scale

Expansion

helps your company rapidly grow into new categories, markets, audiences, offerings or geographies to grow revenue, add equities and better capitalize on your existing ones

rotate

Refresh

updates key elements of your company’s brand to increase its relevance, differentiation and competitiveness, while protecting critical equities

paper-folding

Brand Restructure

redefines the relationships between your company's various brands to clarify their positioning, shape innovation and define acquisition strategies

Purpose Driven
Strategy

We create brands that go beyond market success to make a meaningful impact on communities. With an entrepreneurial spirit every brand we craft is both innovative and strategically positioned for long-term success.

At Channing & Company, we fuse creativity with strategy, proving that good design is good business.

Strategic
Collaboration

We partner with ambitious creatives, combining strategic insight with creative excellence. Working with some of the world’s most successful founders, CEOs, and CMOs, we transform bold ideas into industry-defining brands.

Transformative
Design

At our core is the belief in the power of design to transform. We craft culturally relevant and purpose-driven brands that stand out.

We craft brands that stand out and drive success, turning bold ideas into tangible results.

Better Brands by Design

Philosophy

Better Brands by Design means creating brands that are not only successful in the market but also meaningful in the world. We are proud to partner with you to meet this challenge, turning your vision into reality through the power of design.

Better Brands by Design is the guiding philosophy at Channing & Company, defined in our belief that great design has the power to transform both businesses and communities.

We are committed to crafting brands that not only succeed but also make a meaningful impact. Through intentional, thoughtful design, we partner with mission-driven entrepreneurs and organizations to elevate their business and uplift the communities they serve. At Channing & Company, we believe in the transformative power of design to create a better world—one brand at a time.

Our approach blends artistry with strategic insight, ensuring that every brand we touch is both beautiful and purposeful.

Better Brands by Design

Craft /

We are champions of our craft, dedicated to excellence in every detail. We believe in substance over smoke, taking even the smallest or seemingly "unimportant" assignments and doing them exceptionally well.

Our work is recognized not just for the brands we collaborate with but for the innovation, quality, and care that define our process.

Design Mastery: We Are Champions of Craft.

Commerce /

Our work begins with strategy. We understand that design is more than just aesthetics—it's a powerful business tool. By creating a solid strategic foundation, we align our creative efforts with your business goals, driving growth and success.

Our strategy-first approach ensures that every design decision we make is purposeful, impactful, and geared toward elevating your brand in the marketplace.

Driving Your Brand Forward: Strategic Design, Measurable Impact.

Culture /

We design with cultural insight and relevance at the forefront. Our work and our team are culturally attuned, ensuring that the brands we create are inclusive, representative, and resonate deeply with diverse audiences.

We believe that design has the power to reflect and shape culture, and we use this power to create brands that are not only relevant today but also set the stage for tomorrow.

Cultural Insight, Creative Output. Connecting Brands with Culture.

Community /

We are purpose-driven and forward-facing, committed to using design as a tool for positive social impact. We believe that brands have a responsibility to the communities they serve, and we work to ensure that our designs contribute to the well-being and progress of these communities.

Through collaboration and commerce, we elevate our community, creating a lasting impact that goes beyond the bottom line.

Design that uplifts and empowers. Creating Brands with Purpose.

Process

Channing & Company is an independent Black-owned brand design studio in New York City. We are a collaboration-driven studio that partners with mission-driven entrepreneurs and brands to create strategically aligned design that inspires and produces lasting impact.

01 /

Finalize Scope, Timing, and Budget. We'll prepare and send the scope of work, services agreement, and invoice.

Onboarding

02 /

With a discovery and brand audit, Channing & Company will work to understand the business issues you face so that we can co-design an effective brand strategy for you. That understanding will inform all of our work together.

Discovery

03 /

Strategy is the foundational step for building a successful brand. What is your promise? How should you behave? We’ll get to the heart of that and much more. We’ll define your purpose, personality, and positioning, and pinpoint what archetype represents you.

Strategy

04 /

Your brand's visual design should be working for your business, not against it. Brand identity design is more than just a logo. It’s the behavior and personality of your brand, the consistent touchstone your customers experience, and the promise your employees deliver to them. It is your heart and mind made real.

Design

05 /

We'll ensure your team has access to all the assets created. This is the culmination of our strategic and creative efforts, transforming strategy and visionary concepts into tangible realities.

The power of brand design in action— transforming brands, driving business, and improving lives.

Delivery

OUR IMPACT BY THE NUMBERS

Better Brands by Design

Entrepreneurial brand design at its best! At Channing & Company, we fuse creativity with strategy, proving that good design is good business.

We craft brands that stand out and drive success, turning bold ideas into great brands and profitable businesses.

14+
Years Transforming Brands
257
Brands Launched
3
Successful Acquisitions & Exits
$170M
Enterprise Revenue

Transforming ambitious visions into powerful brands to drive business and build community.

Contact

Transforming ambitious ideas into iconic brands!

Work with us.
- Let's Talk.

Let's design your great idea.
Ambitious brands welcome!

At Channing & Company, we don’t just build brands—we build market leaders. We empower ambitious startups and industry heavyweights to dominate their markets through strategic business planning and cutting-edge brand design. As New York’s go-to branding agency, we create brands and products that not only stand out but also leave the competition in the dust.

Got a bold idea? Let’s bring it to life. Whether you’re ready to partner up or just want to chat, drop us a message—because every game-changing idea starts with a conversation!

Our Ethos

Better
Brands
by Design

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