Services

Build a brand people actually love. Explore how Channing & Company builds Better Brands by Design.

Services

Explore how Channing & Company builds Better Brands by Design.

Build a brand people actually love.

brand relevance

better brands by design

grow revenue

Transforming ambitious ideas into iconic brands!

At Channing & Company, we believe in the transformative power of design to elevate brands, foster community, and drive real impact. Led by Channing Bailey, our team combines creativity and strategy to deliver solutions that go beyond aesthetics—our work builds thriving businesses, grows engagement, and amplifies purpose.

From high-growth startups to household names, we partner with ambitious Founders, CMOs, and creative teams to transform bold ideas into industry-defining brands.

Through the infinite power of design and collaboration, we drive commerce, build community, and shape culture.

Ambitious Brands Welcome!

Services

Strategy
Brand Identity & Logos
Illustration & Animation
Marketing & Campaigns
Digital & Social Media
Brand Partnerships
Product & Packaging Design
Books & Publications
Retail & Experience Design
Web & App
Creative & Visual Design
Brand Development
Consulting
Naming

Get Started!

How we help brands grow faster.launch.build community.scale.grow relevancesucceed.evolve.

better brands by design

grow revenue

Our Clients

We work with clients of every size, across every industry, on every continent. From local businesses to iconic global brands, from fashion to technology, our work helps elevate visual identities and brand communication. Some of the clients we’ve had the privilege of working with:

Our Clients

Harnessing the Infinite Power of Design & Collaboration

We work with clients of every size, across every industry, on every continent. From local businesses to iconic global brands, from fashion to technology, our work helps elevate visual identities and brand communication. Some of the clients we’ve had the privilege of working with:

Coffee Uplifts People Logo Designed by Channing Bailey/ Channing & Company

14+

Years Transforming Brands

$157M

Revenue Generated

257

Brands Transformed

$88M

Brand Value Created

Successful Acquisitions & Exits

Our Services

We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.

Brand Strategy

Win in your market with action driven strategy and breakthrough brand thinking designed to scale.

Brand Identity & Logos

Look like a leader. Build instant recognition with a bold, timeless identity that earns trust.

Creative Visual Design

Grab attention with striking visuals that drive engagement and brand love.

Illustration & Animation

Bring your brand to life. Tell richer stories with visuals that inform, entertain, and inspire.

Brand Partnerships

Reach new audiences through strategic collaborations that expand influence and revenue.

Marketing & Campaigns

Convert attention into growth with high-performing, story-driven marketing and campaigns.

Products & Packaging Design

Design products and packaging that turn shelves into showrooms and shoppers into loyal fans.

Web & App

Build digital experiences that look beautiful, work flawlessly, and move your audience to action.

Retail & Experience

Design immersive environments that deepen engagement and drive brand loyalty.

We design
ambitious
brands.

We help brands start, grow, and scale.

We offer nine approaches tailored to your brand's stage.

Explore the key ways we help brands adapt, expand, and lead. Whether you’re starting fresh or scaling up, here’s how we build better brands by design.

Reposition

changes your company’s category, offering or brand equities due to anticipated market shifts or reaching a new stage of maturity

Pivot

evolves aspects of your core offering to allow you to capture large capital pools in differentiated, defensible and durable ways

Brand Merger

creates powerful new equities, advantages and architectures when blending two or more brands into one

Scale Up

leads your start-up or business division through its shift to long-term sustainable growth and the necessary evolutions to brand systems, infrastructure and governance

Creation

develops a new brand, business or unit for your company to take advantage of a strategically valuable market

Turnaround

re-imagines an underperforming company or business unit, increasing competitiveness, investment impact and valuation

Expansion

helps your company rapidly grow into new categories, markets, audiences, offerings or geographies to grow revenue, add equities and better capitalize on your existing ones

Refresh

updates key elements of your company’s brand to increase its relevance, differentiation and competitiveness, while protecting critical equities

Brand Restructure

redefines the relationships between your company's various brands to clarify their positioning, shape innovation and define acquisition strategies

Coffee Uplifts People

Coffee Uplifts People (CUP) is redefining coffee’s role in society, making each CUP a symbol of empowerment and equity. Channing & Company helped craft a brand that not only stands out but also uplifts.

See details

Kartan Superfoods

Harness the Strength of Nature with the ancient power of baobab and embrace a healthier, more vibrant you with each scoop.

See details

CUP x Shopify: Brand Partnership

In the heart of New York City, Coffee Uplifts People (CUP) and Shopify have united to create The Home & Fuel for Entrepreneurs. This partnership embodies the entrepreneurial spirit of NYC, merging Shopify's leading digital platform with CUP's commitment to Diversity, Inclusion, Representation, and Equity (D.I.R.E.).

See details

BLK Men in Tech

Urban design draws together the many strands of place-making stewardship.

See details

CUP x Rivian: Brand Partnership

Discover the essence of innovation with the Coffee Uplifts People x Rivian. This collaboration merges the art of specialty coffee with groundbreaking automotive technology, creating a mobile café experience like no other.

See details

Patfacts 2

Patfacts 2: More Than a Dream delves into the essence of building your dreams. A collection of illustrated bite-sized principles designed to inspire and empower you in your journey from dreamer to achiever.

See details

Patfacts: Community Programming

Patfacts Activations & Community Programming is an initiative that goes beyond a simple book launch. It is a movement designed to inspire and equip individuals to pursue their dreams, centered around the release of Patfacts 2: More Than A Dream. This program combines immersive experience design, strategic marketing, and impactful literacy initiatives to create a transformative impact on communities.

See details

channing & company

ambitious brands welcome

We’re an entrepreneurial Brand Design Studio in New York City.

We empower startups and industry leaders to grow and create new brands through strategic business strategy and innovative design. Working with some of the world’s most successful founders, CEOs, and CMOs, we transform bold ideas into industry-defining brands.

Brand Strategy & Positioning

Win in your market with future-ready strategy and breakthrough brand thinking. Our unique 4Cs framework—Craft, Commerce, Community, and Culture—uncovers insights and opportunities that shape distinctive brands.

Creative Direction & Design

From visual identities to multimedia assets, our creative team crafts immersive, thoughtful designs that align with your brand’s values. We translate your business goals into memorable visuals and storytelling that resonate across channels.

Marketing, Content & Social Media

From campaign development to social media management, we bring your brand to life across digital platforms. We create integrated content strategies that drive visibility, engagement, and growth.

Experiential Design & Activations

We believe in the power of shared experiences. Our team designs interactive spaces and activations that blend storytelling with innovative design, engaging audiences and creating lasting connections.

14+

Years Transforming Brands

257

Brands Transformed

$88M

Brand Value Created

Successful Acquisitions & Exits