Coffee Uplifts People

Coffee Uplifts People (CUP) is redefining coffee’s role in society, making each CUP a symbol of empowerment and equity. Channing & Company helped craft a brand that not only stands out but also uplifts.

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Kartan Superfoods

Harness the Strength of Nature with the ancient power of baobab and embrace a healthier, more vibrant you with each scoop.

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CUP x Shopify: Brand Partnership

In the heart of New York City, Coffee Uplifts People (CUP) and Shopify have united to create The Home & Fuel for Entrepreneurs. This partnership embodies the entrepreneurial spirit of NYC, merging Shopify's leading digital platform with CUP's commitment to Diversity, Inclusion, Representation, and Equity (D.I.R.E.).

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BLK Men in Tech

Urban design draws together the many strands of place-making stewardship.

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CUP x Rivian: Brand Partnership

Discover the essence of innovation with the Coffee Uplifts People x Rivian. This collaboration merges the art of specialty coffee with groundbreaking automotive technology, creating a mobile café experience like no other.

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Patfacts 2

Patfacts 2: More Than a Dream delves into the essence of building your dreams. A collection of illustrated bite-sized principles designed to inspire and empower you in your journey from dreamer to achiever.

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Patfacts: Community Programming

Patfacts Activations & Community Programming is an initiative that goes beyond a simple book launch. It is a movement designed to inspire and equip individuals to pursue their dreams, centered around the release of Patfacts 2: More Than A Dream. This program combines immersive experience design, strategic marketing, and impactful literacy initiatives to create a transformative impact on communities.

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New York Brand Design Studio
Championing Entrepreneurial
Brands & Creatives*

[*Creatives = Founders, CEOs, CMOs, and people with great ideas]

We design ambitious brands!

We’re an entrepreneurial Brand Design Studio in New York City.

We empower startups and industry leaders to grow and create new brands through strategic business strategy and innovative design. Working with some of the world’s most successful founders, CEOs, and CMOs, we transform bold ideas into industry-defining brands.

14+

Years Transforming Brands

257

Brands Transformed

$88M

Brand Value Created

Successful Acquisitions & Exits

Our Expertise

Engage and Grow: Connecting Brands with Their Audiences

Brand Design

Logos & Identity

Graphics & Visual Design

Brand Development

Community Empowerment

Brand Partnerships

Experience

Business Innovation

Marketing Campaigns

Consumer Products

Art & Science of Business

We specialize in holistic Brand Design: combining the art and science to transform ambitious vision into powerful brand stories and distinctive design to drive business success, fuel growth, engagement, and elevate your brand’s presence in the market.

Crafting the Unforgettable

Distill your company personality into a memorable symbol and cohesive look that makes an unforgettable impression and connection.

Elevate Your Brand

Bring your brand to life with powerful visuals that make a bold statement and drive memorable connections.

Creating Market Leaders

Transforming brand vision into actionable brand strategies that expand your market reach, capture new opportunities, and accelerate business performance.

Engage and Grow: Connecting Brands with Their Audiences

Building Brands through Community. Great brands thrive with community at their core. By forging deep connections with audiences, we drive meaningful engagement and accelerate growth.

Collaboration Sparks Innovation

Strategic alliances ignite powerful creativity. We craft compelling collaborations that deeply resonate and amplify brand impact. Let's create partnerships that inspire and transform.

Unforgettable Brand Immersion

Crafting every detail—from the environment to the storytelling—to create dynamic spaces where stories come to life and brands connect. Let’s build an extraordinary unforgettable brand experience!

Future Forward Strategic Innovation

Expand your brand into new categories, markets, audiences, offerings or products to boost revenue, add value, and fully leverage existing opportunities.

Drive Your Brand Forward

Elevate your brand leveraging creative to develop impactful campaigns that enhance your brand's position. Attract, retain, and convert your target audience.