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Brand Partnership: Coffee Uplifts People x Adidas Runners x Chelsea Piers Fitness

RUN: Running Uplifts Neighborhoods

Collaborative Design: The Power of Brand Design and Strategic Partnerships

Growing a brand through community and strategic partnerships is one of the most powerful ways to build authenticity, trust, and long-term success. When brands align themselves with the right communities and partners, they unlock new opportunities to engage their audience on a deeper level, amplify their message, and drive impact beyond the confines of traditional marketing.

Introducing CUP presents RUN (Running Uplifts Neighborhoods), a powerful brand initiative crafted by Channing & Company for Coffee Uplifts People (CUP) in partnership with Adidas Runners and Chelsea Piers Fitness. This brand partnership merges fitness, community, and empowerment, furthering CUP’s mission to uplift neighborhoods and foster wellness.

Client

Coffee Uplifts People
Adidas Runners
Chelsea Piers Fitness

Date

2023

Disciplines

Brand Design
Brand Partnerships
Community
Activations
Programming

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