CUP Rewards

Turning Loyalty into Lifestyle: More than points, CUP Rewards creates unforgettable brand moments.

Join CUP® Rewards in the app to start earning points on every purchase and redeem for CUP products and exclusive CUP Members-Only Experiences.

Where Loyalty meets unforgettable brand moments.

Client

Coffee Uplifts People

Lead

Channing Bailey

Year

2022

Work

App Design
Business Innovation
Marketing
Visual Design
Experience
Messaging & Copywriting
Web Development
Retail

Customer Loyalty Program and App Design by Channing & Company

Coffee Uplifts People:
CUP Rewards

Turning Loyalty into Lifestyle: More than points, CUP Rewards creates unforgettable brand moments.

Coffee Uplifts People (CUP) approached Channing & Company to design and launch the CUP Rewards program and mobile app, transforming a traditional customer loyalty model into an engaging, lifestyle-driven experience.

By integrating the brand’s core values of empowerment, inclusion, and community, we crafted a seamless platform that offers customers more than just points—it delivers personalized rewards, exclusive events, and deeper connections to the CUP brand. Through strategic design and marketing, Channing & Company elevated CUP Rewards into a powerful tool for building lasting customer loyalty and strengthening brand affinity.

Client

Coffee Uplifts People

Lead

Channing Bailey

Year

2022

Work

App Design
Business Innovation
Marketing
Visual Design
Experience
Messaging & Copywriting
Web Development
Retail

Turning Loyalty into Lifestyle:
More than points, CUP Rewards
creates Brand Moments.

Revolutionizing Rewards

Reward the Lifestyle, one CUP at a time!

We elevated the traditional rewards program with My CUP® Rewards, offering members exclusive access to events, products, and experiences that go beyond simple discounts.

Marketing & Customer Acquisition

Deepening brand affinity, our targeted marketing strategy positioned the CUP app as an essential lifestyle tool. Through compelling campaigns and brand messaging, we effectively promoted the app's unique benefits, driving customer acquisition and reinforcing CUP’s identity as a brand that empowers and uplifts its community.

Channing & Company focused on building a strong community within the CUP Rewards app. Exclusive events and rewards offer members a unique way to engage with the brand and each other. By integrating these elements, the app creates a vibrant community space that resonates with CUP's core values and mission.

Brand Engagement & Loyalty

By fostering a strong sense of community and aligning with CUP’s core values of diversity and inclusion, we deepened brand loyalty and created a meaningful connection between CUP and its customers.

Personalization is at the core of the app’s design, offering saved preferences and tailored offers that resonate with each user, making their experience uniquely their own.

Brewed for the Life You Love, Perfected for Your Moments

Redefine Loyalty with CUP® Rewards—It’s More Than Just Points.

Experience the full potential of CUP® Rewards right at your fingertips. Our mobile app lets you order ahead, pay at participating locations, and track your rewards effortlessly—no matter how you choose to pay. Easily find stores, redeem exclusive offers, and enjoy so much more.

Unlike traditional rewards programs that focus on discounts, CUP Rewards is designed to enhance your lifestyle with access to members-only events, exclusive releases, and a premium customer experience. This isn’t just another loyalty app—CUP Rewards redefines how you connect with your coffee experience.

Strengthen Brand Identity and Community

Reward the Lifestyle, one CUP at a time!

CUP Rewards isn’t just about discounts—it’s about enriching your lifestyle with unique access to members-only events, exclusive product drops, and a superior customer experience. This is more than a loyalty program; it’s your connection to a vibrant community that shares your passion for exceptional coffee and unparalleled convenience.

What truly sets CUP Rewards apart is its focus on enhancing your lifestyle—access members-only events, enjoy exclusive product releases, and immerse yourself in a community dedicated to premium coffee experiences. CUP Rewards is more than an app; it’s a lifestyle choice that connects you with the heart of the CUP community.

Position CUP Rewards as more than just a loyalty app by reinforcing CUP’s identity as a brand that uplifts and empowers its community. This involves integrating the app with CUP’s core values of diversity, inclusion, representation, and equity (DIRE), and creating features that build a strong, connected community around the brand.

Position CUP Rewards as more than just a loyalty app by reinforcing CUP’s identity as a brand that uplifts and empowers its community.

CUP Communities & Partnerships

CUP Presents RUN x Adidas Runners: Uplifting Neighborhoods Through Fitness and Community

Branding

CUP x Daily Paper: Brand Partnership Elevating Culture, Community, and Coffee

Branding

Enhancing Brand Experience

User Experience (UX) Design

Channing & Company developed the CUP Rewards app with a focus on delivering a superior user experience. The interface is both intuitive and visually appealing, simplifying navigation and ensuring seamless user interaction. With features like Mobile Order & Pay, users enjoy a streamlined ordering process, complete with customizable favorites, quick reordering, and contactless payment options. Personalization is at the core of the app’s design, offering saved preferences and tailored offers that resonate with each user, making their experience uniquely their own.

Engagement and Loyalty

Develop and implement a rewards program that goes beyond traditional points systems by offering exclusive experiences, events, and products. This objective focuses on deepening customer engagement and fostering long-term loyalty by making CUP Rewards an integral part of the customer’s lifestyle.

Boost Sales and Engagement

Increase customer frequency and reward program participation by offering enticing incentives during the holiday season, thus reinforcing the app’s role as an essential lifestyle tool.

Lifestyle & Community

Discover the full potential of Coffee Uplifts People with CUP® Rewards, the app that goes beyond traditional loyalty programs. Whether you're ordering ahead or redeeming exclusive offers, CUP Rewards puts convenience at your fingertips.

But what truly sets CUP Rewards apart is its focus on enhancing your lifestyle—access members-only events, enjoy exclusive product releases, and immerse yourself in a community dedicated to premium coffee experiences.

CUP Rewards is more than an app; it’s a lifestyle choice that connects you with the heart of the CUP community.

Strengthened Brand Identity and Community Connection

Channing & Company successfully launched and promoted the CUP Rewards app through a targeted and data driven marketing strategy. This included in-app segmented customer profiles, targeted social media campaigns, brand and influencer partnerships, and email marketing designed to highlight the app’s unique benefits.

The marketing approach positioned the app as an essential lifestyle tool, offering value through early access, exclusive content, convenience, and a more personalized customer experience.

Consistent and compelling brand messaging across all channels reinforced CUP's identity as a brand that uplifts and empowers its community, driving both customer acquisition and long-term loyalty.

Testimonials

Channing & Company took our vision for CUP Rewards and brought it to life in ways we couldn’t have imagined. The app not only offers a seamless user experience but also reflects the heart of our brand—empowering, inclusive, and community-driven. Their strategic design elevated CUP Rewards from a standard loyalty program to a platform that truly connects with our customers.

Alex Porad

Working with Channing & Company on the CUP Rewards app was a game changer. Their attention to detail, creativity, and understanding of our brand’s mission was evident throughout the process. The app has become an essential tool for us, enhancing customer engagement and fostering deeper brand loyalty.

Channing & Company helped us reimagine what a rewards program could be. Their design and marketing strategies turned CUP Rewards into an integral part of our brand identity, offering exclusive experiences and a sense of belonging to our customers. Their work on this project continues to drive growth and solidify our connection to the community.