We elevated the traditional rewards program with My CUP® Rewards, offering members exclusive access to events, products, and experiences that go beyond simple discounts.
Marketing & Customer Acquisition
Deepening brand affinity, our targeted marketing strategy positioned the CUP app as an essential lifestyle tool. Through compelling campaigns and brand messaging, we effectively promoted the app's unique benefits, driving customer acquisition and reinforcing CUP’s identity as a brand that empowers and uplifts its community.
Channing & Company focused on building a strong community within the CUP Rewards app. Exclusive events and rewards offer members a unique way to engage with the brand and each other. By integrating these elements, the app creates a vibrant community space that resonates with CUP's core values and mission.
Brand Engagement & Loyalty
By fostering a strong sense of community and aligning with CUP’s core values of diversity and inclusion, we deepened brand loyalty and created a meaningful connection between CUP and its customers.
Channing & Company developed the CUP Rewards app with a focus on delivering a superior user experience. The interface is both intuitive and visually appealing, simplifying navigation and ensuring seamless user interaction. With features like Mobile Order & Pay, users enjoy a streamlined ordering process, complete with customizable favorites, quick reordering, and contactless payment options.
Personalization is at the core of the app’s design, offering saved preferences and tailored offers that resonate with each user, making their experience uniquely their own.