Coffee Uplifts People x Daily Paper

Elevating Coffee, Community, and Culture

Strategic Brand Design & Partnerships

CUP x Daily Paper: Brand Partnership

Elevating Coffee, Community, and Culture

Crafting meaningful brand partnerships requires more than just a shared goal; it demands a deep alignment of values, purpose, and synergy between brands. In the case of Coffee Uplifts People (CUP) and Daily Paper, both Black-owned brands, this alignment comes naturally through their commitment to cultural representation and empowerment.

CUP’s DIRE (Diversity, Inclusion, Representation, and Equity) commitment to a 100% Women & POC-Owned Supply Chain Model and Daily Paper’s foundation in African heritage and contemporary design come together to create a partnership rooted in authenticity, cultural pride, and community impact.

Our team brought this vision to life, ensuring the brand story was carried through every element—from strategy to execution. Together, we created a partnership rooted in authenticity, cultural pride, and a shared mission to drive impact through fashion, coffee, and community engagement.

The partnership launched in the Summer of 2023 with a weekly event series called Paper CUP Friday. Paying homage to both brands, this experience was the perfect fusion of CUP coffee and refreshing sips, fashion, and music on the stunning Daily Paper NYC Flagship rooftop!

Client

Coffee Uplifts People
Daily Paper

Year

2023

Brand Designer

Channing Bailey

Our Role

Brand Strategy
Business Innovation
Account Management
Brand Partnership
Art Direction
Experiential
Programming
Marketing
Talent

Logo, Brand, and Experience Design by Channing Bailey

Activation & Experience: Weekly Event Series

Paper CUP Friday

The partnership launched in the Summer of 2023 with a weekly event series called Paper CUP Friday. Paying homage to both brands, this experience was the perfect fusion of CUP coffee and refreshing sips, fashion, and music on the stunning Daily Paper NYC Flagship rooftop.

Each week, Paper CUP Fridays featured New York’s hottest DJs and Hosts to create the perfect transition from the work week into the weekend!

For the Paper CUP Friday Summer Final, Raise your cup to summer and join us for the grand finale of Paper CUP Friday, presented by Coffee Uplifts People and Daily Paper, sponsored by D’USSÉ.

Hosted by Angela Yee, renowned host of Way Up with Yee and Co-founder of Coffee Uplifts People, Paper CUP Friday was a one-of-a-kind atmosphere to unwind, connect with friends, and party into the weekend. The soundtrack for the evening was provided by none other than Las Flaquitas, the dynamic DJ trio known for their eclectic mixes and irresistible vibes.

Strategic Brand Design & Partnerships

Paper CUP Friday Summer Finale

Guests raised their cups to summer at the grand finale of Paper CUP Friday, presented by Coffee Uplifts People and Daily Paper, and sponsored by D’USSÉ.

Hosted by Angela Yee, the renowned host of Way Up with Yee and Co-founder of Coffee Uplifts People, Paper CUP Friday offered a one-of-a-kind atmosphere where attendees could unwind, connect with friends, and party into the weekend. The soundtrack for the evening was delivered by Las Flaquitas, the dynamic DJ trio known for their eclectic mixes and irresistible vibes.