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Channing and Company

Kartan Superfoods: Brand Design

Brand Design

KARTAN Superfoods:
Strength of Nature

KARTAN, derived from the Wolof language meaning strength and vitality, is dedicated to providing natural and sustainable superfood supplements to enhance overall wellness.

Channing & Company expertly crafted the brand identity for KARTAN Superfoods, drawing inspiration from the enduring power of two superfoods—the Ancient Baobab, revered as the “Tree of Life,” and Moringa, known as the “Miracle Tree.” The brand design reflects this vitality and resilience through thoughtfully designed elements and a distinctive logo that embodies nature’s strength.

The KARTAN logo’s natural arches, high X-axis, and widened base are inspired by the Ancient Baobab and Never-Die Moringa, symbolizing their strength and life-sustaining qualities.

Our team led the brand strategy, logo design, and visual storytelling to align with KARTAN’s mission of empowering health through nature. Explore how Channing & Company brought KARTAN’s vision of strength and vitality to life.

Client

KARTAN

Year

2023

Brand Designer

Channing Bailey

Discipline

Venture Lab
Business Innovation
Brand Strategy
Identity
Design
Packaging
Messaging
Marketing

Logo & Brand Design by Channing Bailey

The KARTAN logo and typography’s natural arches, high X-axis, and widened base are inspired by the Ancient Baobab and Never-Die Moringa.

For centuries, the baobab known as the “Tree of Life” has held a place of reverence and awe among African civilizations. Its unparalleled nutritional benefits and healing properties have been treasured by cultures around the world, passed down through generations as a symbol of vitality and wellness.

Moringa, known as the “Never-Die Miracle Tree,” has been cherished for centuries across African civilizations for its exceptional health benefits. Passed down through generations, this nutrient-dense superfood symbolizes life, resilience, and holistic wellness.

Channing & Company developed the full brand identity and packaging design for KARTAN Superfoods, a wellness brand inspired by the natural power of Baobab and Moringa. Drawing from these two superfoods’ deep-rooted significance, we crafted a visual identity that captures the essence of strength, vitality, and sustainability.

From logo design to visual storytelling, we ensured that KARTAN’s brand and packaging aligned with its promise of providing natural, nutrient-rich superfood supplements that nourish and empower consumers. Explore how Channing & Company brought KARTAN’s vision to life with innovative brand and packaging solutions.

Brand and Logo design led by @ChanningBailey.



Our team designed packaging that seamlessly integrates KARTAN’s mission, using natural elements and bold typography to reflect the brand’s commitment to holistic wellness. The design enhances the product’s shelf presence, blending modern aesthetics with traditional influences, and ensuring it stands out in the competitive wellness market.

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