Logos and Key Art

Patfacts 2

The Patfacts 2 logo and key art by Channing & Company feature a dynamic and playful design that captures the essence of the book's theme—transforming dreamers into achievers. The logo prominently showcases the number "2," with the silhouette of "Pat," the character symbolizing the reader's inner voice, integrated within. The bright blue and bold yellow create a vibrant and energetic atmosphere, emphasizing optimism and action.

The key art is rich with animated elements, depicting Pat in various scenarios that represent different stages of the journey, such as dreaming, working, and achieving. This light-hearted and motivational art style perfectly aligns with the book's empowering message. The vivid color palette, dominated by primary colors like blue, red, and yellow, reinforces themes of determination and positivity.

Channing & Company's visual identity for Patfacts ensures that the brand is both memorable and engaging, inviting to audiences of all ages. This design masterfully encapsulates the book’s mission to inspire and empower dreamers to turn their visions into reality!

Client

Aspire Publishing

Year

2020

Creative Director

Channing Bailey

Disciplines

Illustration
Business Innovation
Product Development
Character Design
Visual Design
Print & Production
Logistics & Supply Chain
E-Commerce & Web Design
Venture Lab
IP Development

Engaging and Motivating!

Patfacts 2: More Than a Dream is an essential read for dreamers aspiring to become achievers. This illustrated collection presents bite-sized principles for building your dreams, guiding you from the initial spark to ultimate success and everything in between.

Authored by renowned educator Patrick Walker-Reese and illustrated by New York-based artist Channing Bailey, Patfacts 2 delves into the key principles for managing success, overcoming failure, and manifesting your dreams. The book introduces "Pat," a visual representation of your inner self, embodying the inner voice that encourages and supports you on your journey.

Filled with the duo's signature irreverence and wisdom, Patfacts 2: More Than a Dream is an inspiring and accessible guide for all ages, making it a must-read for anyone determined to turn their dreams into reality.