Strategic Brand Design for Companies Built to Lead

Channing & Company is a strategic brand design studio partnering with founders, CEOs, and CMOs to build industry-defining brands that drive revenue, scale trust, and shape culture.

We combine brand strategy, identity systems, creative direction, and marketing campaigns to turn bold ideas into scalable, high-performance industry-defining brands.

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Trusted by Global Icons & High-Growth Startups

Coffee Uplifts People Logo Designed by Channing Bailey/ Channing & Company

Coffee Uplifts People

Coffee Uplifts People (CUP) is redefining coffee’s role in society, making each CUP a symbol of empowerment and equity. Channing & Company helped craft a brand that not only stands out but also uplifts.

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BLK Men in Tech

Urban design draws together the many strands of place-making stewardship.

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CUP x Shopify: Brand Partnership

In the heart of New York City, Coffee Uplifts People (CUP) and Shopify have united to create The Home & Fuel for Entrepreneurs. This partnership embodies the entrepreneurial spirit of NYC, merging Shopify's leading digital platform with CUP's commitment to Diversity, Inclusion, Representation, and Equity (D.I.R.E.).

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Patfacts 2

Patfacts 2: More Than a Dream delves into the essence of building your dreams. A collection of illustrated bite-sized principles designed to inspire and empower you in your journey from dreamer to achiever.

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CUP x Rivian: Brand Partnership

Discover the essence of innovation with the Coffee Uplifts People x Rivian. This collaboration merges the art of specialty coffee with groundbreaking automotive technology, creating a mobile café experience like no other.

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Kartan Superfoods

Harness the Strength of Nature with the ancient power of baobab and embrace a healthier, more vibrant you with each scoop.

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Patfacts: Community Programming

Patfacts Activations & Community Programming is an initiative that goes beyond a simple book launch. It is a movement designed to inspire and equip individuals to pursue their dreams, centered around the release of Patfacts 2: More Than A Dream. This program combines immersive experience design, strategic marketing, and impactful literacy initiatives to create a transformative impact on communities.

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Channing & Company is a strategic brand design studio specializing in brand strategy, identity systems, and marketing that drive commercial performance and cultural relevance.

We partner with founders, CEOs, and leadership teams to design industry-defining brands that drive revenue, scale trust, and shape culture.

$250M
Revenue Generated
15+
Years Transforming Brands
$88M
Brand Value Created
257
Brands Transformed
300%
E-commerce Growth
7:1
Marketing ROI
12x
Return on Ad Spend
3
Startup Acquisition & Exits

Our Expertise

What We Do

We help ambitious companies navigate moments of growth, change, and scale.

Channing & Company is a strategic brand design studio partnering with founders, CEOs, and CMOs to build industry-defining brands that drive revenue, scale trust, and shape culture.

"Every engagement is built to perform in the real world—across teams, markets, and time."

Brand Strategy & Positioning

Defining your core value proposition, audience architecture, and market stance to carve out a defendable position.

Marketing & Go-To-Market

We design marketing platforms, campaigns, and launches that translate strategy into action—connecting brand clarity to growth, adoption, and momentum.

Brand Identity & Logo Systems

Logos and visual identities built as systems—designed to scale across products, platforms, and time. Not decoration. Infrastructure.

Digital & Brand Experiences

Websites, digital products, and brand experiences designed to convert attention into trust, and trust into long-term engagement.

Ready to lead your Industry?

Let's discuss how we can build a brand that scales with your ambition.

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CHANNING & COMPANY

Services

Transforming ambitious ideas into iconic brands!

Better Brands by Design: We don’t just build brands—we build market leaders!

CHANNING & COMPANY

Our Work

Designing brands that move people & markets!

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CUP Rewards: Redefining Loyalty with a Lifestyle-Driven App

Channing & Company is a NYC brand design studio transforming ambitious ideas into industry-leading brands, shaping culture, and improving lives through design.

Channing & Company: Brand Design

Launching CUP at Target & Whole Foods. Coffee Uplifts People: Retail Marketing

Elevating Coffee: Blending Luxury, Flavor, and Culture with Coffee Uplifts People Packaging

Fulfilling the Promise of Coffee: Coffee Uplifts People (CUP) – Brand Design

TESTIMONIALS

Trusted by Ambitious Founders, CEOs, and Creative Leaders

Channing & Company partners with founders, executives, and creative teams building brands where strategy, design, and business outcomes must align. Our work spans startups to global brands—but the throughline is always the same: clarity, craft, and commercial impact.

Founder & CEO, Consumer Brand — “Channing & Company brought clarity to our vision and translated it into a brand system that actually performs. The work didn’t just look beautiful—it helped us grow faster, align our team, and show up with confidence in the market.”

Dan, Chief Designer — “A master in branding. Channing simplified our positioning, sharpened our voice, and built guidelines our team actually uses. Consistency went up—so did trust and sales.”

CEO, Multi-Location Hospitality Group — “Finally, a partner who thinks like an owner. Channing tied every creative choice to revenue and retention. We left with a brand system and a growth plan that scaled our sales to $15M."

COO, Healthcare Company — “A brand our team believes in.
Internal buy-in skyrocketed after the workshop series. The new narrative rallied product, marketing, and ops around the same goals."

CMO, Consumer App — “Creative that sells. Channing and his team rebuilt our messaging and performance engine so our ads, landing pages, and emails worked as one story. Lower CAC, stronger LTV, clearer narrative.”

Head of Growth, B2B SaaS — “Clarity we could scale. Our story was complex. Channing distilled it into a simple, powerful message and a content system our sales team can run with.”

Founder, Consumer Goods Company — “Fractional CMO that felt full-time. We gained senior-level strategy, creative direction, and a clean operating cadence without adding headcount. Best decision we made this year.”

Founder, Consumer Goods Company — “They don’t just design brands. They design outcomes. Channing & Company brought clarity to our vision and translated it into a brand system that actually performs. The work didn’t just look beautiful—it helped us grow faster, align our team, and show up with confidence in the market.”

CMO, Venture-Backed Company — “<b>The rare partner who understands design and business. </b>Most studios can make things look good. Channing & Company understands how branding impacts revenue, positioning, and long-term equity. They think like operators, not decorators.”

Why Leaders Choose Channing & Company

"This is the level of clarity, craft, and confidence serious brands require."

  • Entrepreneurial brand design studio led by Channing Bailey
  • Trusted by founders, CEOs, CMOs, and creative leaders
  • Known for world-class logo design, brand systems, and go-to-market clarity
  • Work consistently tied to revenue, growth, and long-term brand equity

Brand Design & Performance Marketing
for Brands Built to Lead

Unlock sustainable growth with strategic brand design and omnichannel marketing engineered to increase revenue, amplify influence, and position your company to lead—across retail, digital, and culture.

channing & company

ambitious brands welcome

How We Help You Grow

Frequently Asked Questions

You’ve got a business to run. This FAQ gives quick, straight answers to the questions we hear most—from what we do to how we work, timelines, pricing, and what results to expect. If you’re looking for a trusted branding and marketing partner—for brand strategy, identity design, web design, SEO, paid social/search, media buying, and performance marketing—you’re in the right place.

Channing & Company is an NYC brand design and marketing studio. We help founders, CMOs, and creative teams start, grow, and scale brands through brand strategy, identity design, websites, campaigns, performance marketing / pay-per-click (PPC), paid media, go-to-market, and analytics—so attention turns into revenue.

Based in New York City, Channing & Company partners with founders, CEOs, and leadership teams across the United States to build industry-defining brands. Startups, SMBs, and enterprise brands across industries (CPG, hospitality, tech, fashion, media). We fit best with teams that want clarity, speed, and measurable results.

We make the brand clear, the offer compelling, and websites that convert—so higher conversion, better ROAS, and brand equity grows. We help you win today and be ready for tomorrow.

Channing & Company offers: Brand Strategy & Positioning, Visual Identity & Logo Design, Messaging & Copywriting, Web Design & Development (conversion-focused), Marketing Strategy & Campaign Creative, Out-of Home (OOH) / Media Buying (billboards, radio, streaming), Paid Social & Paid Search (Meta, TikTok, Google), Email & SMS Marketing, Analytics, Conversion Rate Optimization (CRO) & Attribution

Yes. You’ll get a full system—logo files, colors, fonts, usage rules, and ready-to-use templates—so your brand is consistent everywhere.

We don’t pitch; we partner. Weekly working sessions, transparent dashboards, and decisions rooted in data and taste. We move faster and smarter.

Built to fit your brand like a second skin. We work as part of your team—learning your vision, aligning strategy and creative, and communicating continuously as we design, test, and refine. The result isn’t just visuals; it’s an authentic brand experience that drives the bottom line and connects emotionally to move the business forward.

Both. Startup sprints, project bundles, and monthly retainers for creative + marketing + analytics.

Scoping depends on goals and speed. We price by defined outcomes and deliverables—not hours. (We’ll give you 2–3 options with clear timelines.)

We connect brand + performance. Strategy drives design; design fuels marketing; marketing loops into data and iteration. Less fluff, more results.

Typical windows: 2–4 weeks for strategy and identity sprints, 4–8 weeks for brand + site, ongoing for performance marketing.

Customer insight, category map, positioning, value prop, proof, messaging, visual direction, and a go-to-market play that aligns brand and sales.

We measure our success by your success. We measure Revenue, ROAS, CAC/LTV, conversion rate, leads, covers/appointments, brand search, engagement, NPS—and the narrative your market repeats back.

Yes. Paid social, paid search, OOH, audio/radio, influencer, affiliates—with ruthless P&L attribution and ongoing optimization. 

Yes. We build fast, mobile-first sites with clear messaging, strong UX, technical SEO, and CRO (speed, schema, on-page SEO, analytics).

Yes—launch strategy, PR partners, OOH/media plans, geo-targeted paid, creative, and conversion funnels to turn attention into bookings/sales.

branding agency • brand strategy • brand positioning • logo design • visual identity • messaging & copywriting • web design agency • website development • technical SEO • conversion rate optimization (CRO) • marketing strategy • campaign creative • performance marketing • paid social • paid search • media buying • OOH advertising • email marketing • SMS marketing • analytics & attribution • fractional CMO • growth marketing • NYC branding agency • Entrepreneurial Brand Design • Brand Strategy • Brand Designer • Creative Direction • Chief Brand Officer • Head of Brand & Marketing • Product Marketing Leader • Creative Leadership • Brand Identity Design • Omnichannel Marketing • Go-To-Market Strategy • Brand Architecture • Brand Storytelling • Cultural Brand Strategy • Integrated Marketing Campaigns • Brand Partnerships • CPG Brand Marketing • Hospitality Marketing • Experiential Marketing • B2B Brand Strategy • B2C Brand Strategy

Goals, budget range, key dates, access to existing assets/data, and one decision-maker for quick approvals. Schedule a quick and easy 20-minute call to help us better understand your unique challenges and opportunities.

Contact

Work with us.
- Let's Talk.

Let’s Build the Brand Properly.
Ambitious brands welcome.

We partner with founders, CEOs, and leadership teams to design industry-defining brands—rooted in strategy, expressed through identity, and built to scale. If you’re preparing for growth, launch, or repositioning, this is the place to start.

Most projects begin with a conversation. Tell us a bit about what you’re building, and we’ll let you know if we’re a good fit.

Better Brand by Design

Based in New York City. Working with ambitious brands nationwide.

Our Ethos

Better
Brands
by Design

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    $250M
    Revenue Generated
    15+
    Years Transforming Brands
    257
    Brands Launched
    3
    Successful Acquisitions & Exits
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