Our Work
Explore how Channing & Company builds Better Brands by Design.
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An Independent, Black-Owned Brand Design Consultancy in NYC
Channing & Company is an independent, Black-owned brand strategy and design consultancy based in New York City. Founded by Channing Bailey, we help companies navigate defining moments by connecting strategy, design, storytelling, experience, and growth.
From launching something new to repositioning an established company, expanding into new markets, or building the infrastructure for what comes next, we approach brand as a business system designed to create lasting commercial and cultural value.
Marketing that
convertsengages
Performance Creative. AI-Powered. Expert Led.
Unlock your next chapter of growth with performance creative and omnichannel marketing engineered to drive revenue, expand influence, and position your company to lead—across retail, digital, and culture.
Build a brand people actually love.
We Build Brands at Defining Moments
Every company eventually reaches a moment when what brought it here is not enough to take it forward.
A launch. New leadership. Market expansion. A merger or acquisition. A new audience. A cultural shift. A business transformation.
Channing & Company works with founders, leadership teams, institutions, and established companies to turn these moments into opportunities to strengthen the brand and the business behind it.
We define what the brand means, design how it shows up, and build the systems required to carry that idea across channels, audiences, and markets.
Independent by Design
Being independent keeps senior strategy and creative leadership close to the work.
Channing & Company was founded in 2012 by strategist, designer, and entrepreneur Channing Bailey. Today, Bailey leads the firm’s strategy and creative direction, bringing together specialized teams across design, digital, marketing, content, production, and experience according to the needs of each engagement.
The result is a consultancy built to think at the level of the business while remaining close enough to the work to protect the quality of every expression.
Black-Owned. New York Built. Globally Minded.
Channing & Company is proudly Black-owned and based in New York City.
Our perspective has been shaped by more than a decade of building brands across commerce, culture, community, hospitality, technology, consumer products, education, entertainment, and emerging businesses.
We believe diverse perspectives make businesses stronger, but ownership is only one part of our story. Our work is measured by what it enables: stronger positioning, clearer systems, more relevant experiences, sustainable growth, and brands capable of adapting as their businesses change.
Brand Strategy, Design and Growth as One System
Brand Strategy
Positioning, research, audience strategy, brand architecture, naming, messaging, narrative, portfolio strategy, and the strategic foundations that determine where a brand can go.
Brand Identity & Design
Visual identity systems, logo design, typography, art direction, packaging, guidelines, campaigns, and design systems that make strategy recognizable.
Digital Experiences
Websites, ecommerce, digital products, content systems, and customer experiences designed to turn the brand into a functional part of the business.
Integrated Marketing
Campaign strategy, performance creative, content, social, partnerships, media, and omnichannel programs connecting brand building to measurable growth.
Brand Experiences
Experiential marketing, cultural programming, hospitality, retail activations, partnerships, environments, and experiences that move brands from communication into participation.
Brand Is Infrastructure
A visual identity can change how a company looks. A brand system can change how a company operates, communicates, competes, and grows.
That distinction defines our work.
We connect the strategic decisions made in the boardroom to the experiences customers encounter in the world, creating brands capable of working across products, campaigns, digital platforms, physical environments, partnerships, and new markets.