Our Work
Explore how Channing & Company builds Better Brands by Design.
Filter by
New York's Leading Entrepreneurial Brand Design Consultancy
Turning Creative Excellence into Commercial Advantage.
Channing & Company is an entrepreneurial brand design consultancy helping founders, venture-backed startups, growth-stage companies and investor-backed portfolios transform ambitious ideas into distinctive brands and scalable businesses.
We connect brand strategy, identity, product positioning, go-to-market, integrated marketing and Brand Infrastructure so creative excellence becomes measurable business value.
Designing Brands that Move People & Markets.
Trusted by Global Brands & High-Growth Startups
Entrepreneurial Brand Design
We connect Creative Excellence to Business Performance
Channing & Company is an entrepreneurial brand design consultancy based in New York City. Led by founder and Chief Creative Officer Channing Bailey, we help ambitious companies build, launch, reposition, and scale brands by connecting business strategy, brand identity, digital experience, marketing, and growth.
Entrepreneurial Brand Design is an integrated approach to building brands around business opportunity. It connects brand strategy, design, product, marketing and growth so creative decisions support customer relevance, market distinction and commercial performance.
Unlike traditional branding, which may focus primarily on identity and expression, Entrepreneurial Brand Design also develops the systems, experiences and go-to-market foundation required to help a brand launch, grow and scale.
Since 2012, we have partnered with more than 260 brands and influenced more than $380 million in enterprise revenue. Our work turns brand into a business system built to create commercial advantage, cultural relevance, and long-term value.
Entrepreneurial Brand Design,
Measured by Outcomes.
Across zero-to-one ventures, growth-stage companies, global brands and multi-brand portfolios, Channing & Company connects creative excellence to commercial performance.
260+
Brands Built and Transformed
$380M+
Enterprise Revenue Influenced
$88M+
Brand Value Created
3,000+
reservations in 72 hours
$2M
Scaled Ad Spend
100%
sell-through at retail launch
12:1
ROAS for Online Stores
230%
Boosted Engagement
3
Venture Acquisitions
Entrepreneurial Brand Design
Channing & Company’s work spans client engagements, embedded leadership and founder-built ventures.
Across each, we apply the same entrepreneurial approach: connecting brand, product, marketing and growth to move ambitious ideas from zero to one and growing companies from traction to scale.
Start → Grow → Scale Your Brand by Design
We help founders and growth companies turn creative excellence into commercial advantage from zero to scale.
Brand Infrastructure®
Strategy, Design and Marketing as One Commercial System
A brand should be able to carry the weight of the business behind it.
Channing & Company builds the connected systems that help companies position clearly, operate consistently, reach the right audiences and scale without the brand becoming fragmented.
Brand Infrastructure® connects the decisions that are often managed separately across strategy, identity, experience, marketing and governance into one commercial system.
Brand Strategy & Positioning
Decide what the brand means.
We translate strategy into distinctive identity systems and experiences that people can recognize, understand and remember.
Brand Identity · Design Systems · Websites · E-commerce · Packaging · Campaign Creative · Environments
Brand Design & Creative
Build the system that expresses it.
We clarify what the company stands for, who it serves, why it matters and how it should compete.
Research · Positioning · Naming · Narrative · Brand Architecture · Portfolio Strategy · Go-to-Market
Marketing & Growth
Put the brand into market and create demand.
We move the brand through culture and commerce, connecting creative ideas with channels, audiences and measurable business objectives.
Integrated Marketing · Content · Paid Media · Creators · Partnerships · Public Relations · Experiential · Analytics
Governance & Brand Management
Make sure the system can be used, protected and scaled.
We build the standards, systems and decision-making structures that keep the brand consistent, usable and effective as the company grows.
Brand Guidelines · Decision Rights · Approval Systems · Templates · Asset Management · Training · Brand Stewardship
Who We Work With
Brand Design for Companies Building, Scaling or Transforming
Channing & Company partners with founders, leadership teams and investors at moments when brand can materially influence what comes next. We help companies clarify their position, build the systems required for growth and connect creative decisions to commercial performance.
Founders & Entrepreneurs
For founders turning an idea, insight or emerging technology into a company people can understand, trust and choose.
Growth-Stage Companies
For companies with traction that need stronger positioning, integrated marketing and scalable brand systems to support their next stage of growth.
Established Companies
For organizations entering new markets, launching products, modernizing customer experiences, restructuring portfolios or repositioning for renewed growth.
Investment Firms & Portfolio Companies
For investors, operating partners and management teams looking to strengthen brand, marketing and growth capabilities across an individual company or broader portfolio.
OUr Story
Channing Bailey founded Channing & Company in Knoxville, Tennessee in 2012. The consultancy grew from his experience at the intersection of entrepreneurship, design and business building.
After co-founding and successfully selling Action Bracelet to private equity in 2015, Bailey brought that operator’s perspective to New York and expanded Channing & Company around a broader belief: brand should do more than shape how a business looks. It should strengthen how the business competes, connects with customers and grows.
Since then, Channing & Company has worked with founders, growing companies and global brands across industries, helping turn ideas into distinctive brands, new products, customer experiences and commercial opportunities.
Today, the consultancy works across brand strategy, design and marketing, connecting creative excellence to business performance through Entrepreneurial Brand Design and Brand Infrastructure®.
Built by an entrepreneur. Designed for companies building what comes next.
Designing Brands that Move People & Markets.
People
Channing & Company operates through a senior-led network of strategists, designers, marketers, technologists and specialist collaborators assembled around the needs of each engagement.
Frequently Asked Questions
Channing & Company is a New York entrepreneurial brand design consultancy that helps companies turn creative excellence into commercial advantage. We connect brand strategy, positioning, identity, digital experience, marketing, growth and Brand Infrastructure® to help businesses launch, grow, scale and transform.
Entrepreneurial Brand Design is Channing & Company’s approach to building brands around business opportunity rather than design alone. It connects strategy, creative thinking and commercial decision-making to help companies create stronger market positions, customer experiences and pathways to growth.
Brand Infrastructure is the connected system that enables a brand to grow with the business. It brings together strategy and positioning, identity and creative systems, customer experience, marketing and growth, and brand governance so the company can operate consistently as it adds products, audiences, markets, teams and partners.
Channing & Company works with founders and entrepreneurs, growth-stage companies, established businesses, and investment firms and portfolio companies. We are typically engaged when a company is launching, scaling, entering a new market, introducing a product, repositioning, modernizing its customer experience or preparing for its next stage of growth.
Yes. Channing & Company works with founders and early-stage companies turning new ideas, products and technologies into brands people can understand, trust and choose. Engagements can include positioning, naming, brand identity, product storytelling, digital experience, go-to-market strategy and the foundational systems required for growth.
Yes. Channing & Company works with investors, operating partners and portfolio-company leadership teams to identify and strengthen brand, marketing and growth capabilities. Support can range from an individual portfolio-company engagement to assessments, transformation programs and shared capabilities across a broader portfolio.
Yes. Channing & Company can lead strategy and carry that thinking through design, digital experience, campaigns, marketing, partnerships, measurement and implementation. The scope is structured around what the business needs rather than separating strategic thinking from the work required to put it into market.
Channing & Company engagements are priced according to scope, complexity, timeline and the level of strategic or implementation support required. Engagements may include defined projects, strategic advisory or broader transformation programs. Prospective clients can review current pricing guidance or submit a project inquiry for a recommended scope.
Start by submitting a project inquiry with information about your company, objectives, timing and the challenge you are trying to solve. Channing & Company will review the opportunity and recommend the most appropriate engagement, next step or consultation based on the needs of the business.
Our Clients
Trusted by Global Brands, Founders and Growing Companies
We work with clients of every size, across every industry, on every continent. From local businesses to iconic global brands, from fashion to technology, our work helps elevate visual identities and brand communication. Some of the clients we’ve had the privilege of working with:
The “& Company” is more than a studio name. It reflects a philosophy of shared success and recognizes the people whose ideas, experience and collaboration make exceptional work possible.
Entrepreneurial & Ambitious. New York Built. Globally Minded.
Channing & Company is a New York City entrepreneurial brand design consultancy founded by Channing Bailey in 2012.
Our perspective is shaped by entrepreneurship, culture, commercial experience and more than a decade of building alongside founders, executive teams, global companies and emerging businesses. We bring the creative clarity to be distinctive, the commercial strategy to grow, the cultural intelligence to matter and the human connection required to scale.
Our work is measured by what it enables: stronger positioning, clearer systems, more relevant experiences, sustainable growth, and brands capable of adapting as their businesses change.
Craft · Commerce · Culture · Community
💮 Better by Design™
Brand Design & Performance Marketing
for Brands Built to Lead
Unlock sustainable growth with strategic brand design and omnichannel marketing engineered to increase revenue, amplify influence, and position your company to lead—across retail, digital, and culture.
Whether you are starting with an ambitious idea, growing an established company or building the systems required to scale, Channing & Company can help turn your next defining moment into commercial advantage.
💮 Better by Design™
Craft · Commerce · Culture · Community