Our Work
Explore how Channing & Company builds Better Brands by Design.
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New York's Leading Entrepreneurial Brand Design Consultancy
Turning Creative Excellence into Commercial Advantage.
Channing & Company is an entrepreneurial brand design consultancy helping founders, venture-backed startups, growth-stage companies and investor-backed portfolios transform ambitious ideas into distinctive brands and scalable businesses.
We connect brand strategy, identity, product positioning, go-to-market, integrated marketing and Brand Infrastructure so creative excellence becomes measurable business value.
Designing Brands that Move People & Markets.
Trusted by Global Brands & High-Growth Startups
Entrepreneurial Brand Design
Work That Connects Creative Excellence to Business Performance
Channing & Company is an entrepreneurial brand design consultancy based in New York City. Led by founder and Chief Creative Officer Channing Bailey, we help ambitious companies build, launch, reposition, and scale brands by connecting business strategy, brand identity, digital experience, marketing, and growth.
Entrepreneurial Brand Design is an integrated approach to building brands around business opportunity. It connects brand strategy, design, product, marketing and growth so creative decisions support customer relevance, market distinction and commercial performance.
Unlike traditional branding, which may focus primarily on identity and expression, Entrepreneurial Brand Design also develops the systems, experiences and go-to-market foundation required to help a brand launch, grow and scale.
Since 2012, we have partnered with more than 260 brands and influenced more than $380 million in enterprise revenue. Our work turns brand into a business system built to create commercial advantage, cultural relevance, and long-term value.
Entrepreneurial Brand Design,
Measured by Outcomes.
Across zero-to-one ventures, growth-stage companies, global brands and multi-brand portfolios, Channing & Company connects creative excellence to commercial performance.
260+
Brands Built and Transformed
$380M+
Enterprise Revenue Influenced
$88M+
Brand Value Created
3,000+
reservations in 72 hours
$2M
Scaled Ad Spend
100%
sell-through at retail launch
12:1
ROAS for Online Stores
230%
Boosted Engagement
3
Venture Acquisitions
Selected Work
Channing & Company’s work spans client engagements, embedded leadership and founder-built ventures.
Across each, we apply the same entrepreneurial approach: connecting brand, product, marketing and growth to move ambitious ideas from zero to one and growing companies from traction to scale.
We Build Brands at Defining Moments.
Our work connects creative excellence to business performance
A company’s most important brand decisions rarely happen when everything is settled. They happen when an idea is becoming a business. When a product is entering the market. When early traction creates new complexity. When a company is expanding its portfolio, reaching new audiences or preparing to scale.
Channing & Company helps companies move through these moments with greater clarity, distinction and commercial discipline.
Start | Zero to One
Transform an idea into a credible company, product or platform.
We define the opportunity, customer, positioning, name, narrative, identity, product experience and go-to-market foundation required to move from concept to market.
Brand Strategy · Naming · Positioning · Brand Identity · Product Strategy · Go-to-Market
Grow | Market Traction
Turn recognition into demand and early success into repeatable growth.
We connect storytelling, campaigns, content, partnerships, media and customer experience to help companies reach the right audiences, strengthen relevance and create measurable momentum.
Integrated Marketing · Campaigns · Content · Partnerships · Paid Media · Audience Growth
Scale | Brand Infrastructure
Build the systems that allow the brand to grow without losing clarity.
We develop architecture, standards, governance, platforms and operating systems that align expanding products, markets, channels, teams and customer experiences.
Brand Architecture · Portfolio Strategy · Governance · Design Systems · Brand Centers · Marketing Operations
Start → Grow → Scale Your Brand by Design
We help founders and growth companies turn creative excellence into commercial advantage from zero to scale.
Entrepreneurial Brand Design
Strategy, Design and Marketing as One Commercial System
Great brands are not built through isolated creative assignments.
They are built when strategy defines the opportunity, design makes it distinctive and marketing moves it through the market. Channing & Company connects all three so the brand can operate as one coherent business system.
Brand Strategy & Positioning
We clarify what the company stands for, who it serves, why it matters and how it should compete.
Research · Positioning · Naming · Narrative · Brand Architecture · Portfolio Strategy · Go-to-Market
Brand Design & Creative
We translate strategy into distinctive identity systems and experiences that people can recognize, understand and remember.
Brand Identity · Design Systems · Websites · E-commerce · Packaging · Campaign Creative · Environments
Marketing & Growth
We move the brand through culture and commerce, connecting creative ideas with channels, audiences and measurable business objectives.
Integrated Marketing · Content · Paid Media · Creators · Partnerships · Public Relations · Experiential · Analytics
Brand Systems that Scale
Brand Infrastructure
A brand cannot scale if its strategy, design, marketing, technology and customer experience operate independently.
Brand Infrastructure connects these functions into one system. It gives teams a shared foundation for making decisions, creating work, launching products and representing the company consistently across every market and channel.
Channing & Company builds Brand Infrastructure across
Brand Positioning and Architecture
Digital and Customer Experience
Campaign and Content Platforms
Go-to-Market Systems
Brand Governance
Digital Asset Management
Brand Centers and Partner Toolkits
Marketing Operating Systems
AI-Enabled Marketing Intelligence
Measurement and Performance
The result is a brand that can move as fast as the business without becoming fragmented along the way.
Built for Founders and Companies in Motion.
Brand Design that connects creative excellence to business performance
We partner with exceptional founders and management teams who have created disrupting brands to grow and optimize their businesses. Great brands are not built through isolated creative assignments. Channing & Company works with leaders who see brand as part of how the business is built, not simply how it looks.
Founders and Zero-to-One Companies
For founders turning an idea, insight or emerging technology into a company people can understand, trust and choose.
Venture-Backed Startups
For startups preparing to launch, raise capital, establish a category, sharpen product positioning or accelerate customer adoption.
Growth-Stage Companies
For companies with traction that need stronger positioning, integrated marketing and scalable brand systems to support their next stage.
Investment Firms and Portfolio Companies
For operating partners and portfolio leaders seeking brand strategy, go-to-market, marketing transformation and Brand Infrastructure across individual companies or broader portfolios.
Established Companies at Defining Moments
For organizations launching products, entering markets, restructuring portfolios, modernizing experiences or repositioning for renewed growth.
Entrepreneurial Brand Design
Channing & Company’s work spans client engagements, embedded leadership and founder-built ventures.
Across each, we apply the same entrepreneurial approach: connecting brand, product, marketing and growth to move ambitious ideas from zero to one and growing companies from traction to scale.
Our Clients
Be in Good Company
We work with clients of every size, across every industry, on every continent. From local businesses to iconic global brands, from fashion to technology, our work helps elevate visual identities and brand communication. Some of the clients we’ve had the privilege of working with:
The “& Company” is more than a studio name. It reflects a philosophy of shared success and recognizes the people whose ideas, experience and collaboration make exceptional work possible.
Entrepreneurial & Ambitious. New York Built. Globally Minded.
Channing & Company is a New York City entrepreneurial brand design consultancy founded by Channing Bailey in 2012.
Our perspective is shaped by entrepreneurship, culture, commercial experience and more than a decade of building alongside founders, executive teams, global companies and emerging businesses. We bring the creative clarity to be distinctive, the commercial strategy to grow, the cultural intelligence to matter and the human connection required to scale.
Our work is measured by what it enables: stronger positioning, clearer systems, more relevant experiences, sustainable growth, and brands capable of adapting as their businesses change.
Craft · Commerce · Culture · Community
💮 Better by Design™
Brand Design & Performance Marketing
for Brands Built to Lead
Unlock sustainable growth with strategic brand design and omnichannel marketing engineered to increase revenue, amplify influence, and position your company to lead—across retail, digital, and culture.
Whether you are starting with an ambitious idea, growing an established company or building the systems required to scale, Channing & Company can help turn your next defining moment into commercial advantage.
💮 Better by Design™
Craft · Commerce · Culture · Community
Frequently Asked Questions
Channing & Company is a New York entrepreneurial brand design consultancy that helps founders and companies turn creative excellence into commercial advantage. Our work spans brand strategy, identity, product positioning, go-to-market, integrated marketing, growth and Brand Infrastructure.
Entrepreneurial Brand Design is Channing & Company’s owner-operator approach to building brands. It connects creative decisions to customer needs, market opportunities and commercial objectives so the brand can help the business move from zero to one, grow and scale.
We work with founders, venture-backed startups, growth-stage companies, established organizations, investment firms and portfolio businesses. We are most effective when brand, product, marketing or growth has become strategically important to what the company must accomplish next.
We work with founders, CEOs, CMOs and leadership teams at startups, established companies, institutions and portfolio businesses. Our experience spans consumer brands, retail, food and beverage, hospitality, technology, education, arts and culture, entertainment and professional services.
Yes. We help founders develop new companies, products and platforms from concept through launch. Zero-to-one services can include research, positioning, naming, brand identity, product strategy, customer experience, investor storytelling and go-to-market development.
Yes. We work with operating partners, portfolio leaders and executive teams on positioning, portfolio strategy, brand transformation, market expansion, integrated marketing and Brand Infrastructure. Engagements can focus on one portfolio company or a connected set of businesses.
Engagements are scoped according to the business challenge, deliverables, timeline and level of senior support required. Channing & Company publishes transparent starting points and engagement models on its Pricing page.
Yes. We can define the strategy, create the identity and experiences, develop the marketing system and support implementation. This integrated model reduces the fragmentation that often occurs when strategy, design, marketing and growth are assigned to unrelated partners.
An independent consultancy gives clients direct access to senior leadership and a team assembled around the specific business challenge. This creates greater continuity between strategy, creative decisions and implementation while reducing the distance between the client and the people leading the work.
Begin by completing our project inquiry and sharing what you are building, changing, launching or trying to solve. We will review your goals, scope, timing and investment level before identifying the right next step.
We offer transparent pricing for defined services and develop custom scopes for more complex engagements. Pricing depends on the company’s stage, business challenge, required capabilities, deliverables and implementation needs.
[Review Channing & Company Pricing]
If your company is launching, repositioning, entering a new market or building the brand infrastructure required to scale, tell us what the business needs to become.